Google PageRank (PR) is a numeric value that is used by Google to determine the importance of any page on the web. Although, it isn’t the only factor that Google uses to rank pages, but no doubt it is an important one when it comes to determining the search engine rankings of any page. According to Google, when one page links to another page, it is in fact voting for that page. The more the number of votes for any particular page, the more important the page must be. Also, the PR of the page that is voting for any page determines the worth of the vote itself.

We know that backlinks are one of the most important factors in determining the worth of any website on the search engines. And, buying backlinks is one of the easiest and fastest ways to build backlinks. So, there is no question of Google penalizing any site just for “buying backlinks.” BUT, you must ensure that the backlinks you bought contains your targeted keywords. For instance, if you are targeting the keyword ‘acne skin’, then these two words should appear somewhere in the text of your backlinks. Your backlinks must be concise so the search engine spiders won’t get confused. Another important factor to consider is if the website you are buying your backlink from is banned by Google or not. If it is, chances are that your website could get banned too if it links to yours. So beware!