Link Building plays a key role in Search Engine Optimization. It is the practice of getting links that point to your website placed onto other websites. It is important to build quality links or search engines will not pay attention to your site. Therefore, quality link building is one of the most important tasks you can perform in order to promote your website with the search engines. There are many methods used for link building such as reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc.